PPC Marketing: What is it and How Does it Work?
PPC Marketing: What is it and How Does it Work? PPC marketing has become one of the most popular methods of marketing products and services online today, thanks to the highly targeted nature of PPC ads and their relatively low cost when compared to other forms of digital marketing. But, there are many different aspects involved in PPC marketing that may not be immediately obvious. In this article, we’ll cover what exactly PPC marketing is and how it works, including the benefits and drawbacks of PPC advertising and how to get started with your own PPC campaign today! PPC Stands for Pay Per Click Introduction : Pay per click marketing, also known as PPC, is a type of online advertising where businesses pay a fee each time their ad is clicked. It’s a way to buy visits to your site, rather than earning them organically through SEO. Paid search results are often more expensive than other types of ads because they are highly targeted and the cost of getting someone's attention can be hi...